Una de las preguntas que puedes hacerte a la hora de generar una estrategia digital, es ¿en qué me puede ayudar Instagram? Pues bueno, veámosla como una red social con una relevancia importante y no solo como una red en la que subimos fotos de nuestro último viaje o con los amigos.

Para empezar a usarla en beneficio de nuestro negocio, es importante convertirla en Instagram Empresarial, ¿cómo se hace este paso? Dentro de los settings del menú, podrás asignar tu negocio a la cuenta empresarial, solo recuerda tener una fanpage para poder hacerlo.

En este modo nuestra cuenta se convierte en una red social abierta, lo que significa que cualquier persona puede seguir sin pedir permiso, a cualquier cuenta que no sea privada.

Esto es muy importante, ya que nos dará la oportunidad de generar contenido de valor, comenzar a tener seguidores que les interese nuestro producto y con ello, tener la oportunidad de crear una comunidad considerable a la que podamos venderle nuestros productos.

Parte de los beneficios al tener una cuenta empresarial es poder generar estadísticas, interpretarlas, y tener la oportunidad de ajustar a beneficio nuestra estrategia.

“To tell my story, I communicate my world and what inspires me,” says Lia Di Gregorio of the Milan-based Lia Di Gregorio Jewellery (@liadigregoriojewellery). “I shape my pieces through an aesthetic of meaningful design, answering only to my inspirations.” Since 1986, Lia has been creating high-quality, pret-à-porter jewellery with a highly personal style, balancing passion and technical mastery. The company designs, produces and distributes all of its collections, which feature classic pieces that never succumb to trends. She started her Instagram account in 2015, recognizing that it would be a useful and interesting communication tool for her brand. “As an Italian businesswoman with a small atelier in Milan, Instagram helps me connect to an international world of jewelry lovers,” Lia says. “I’ve met and made fans from around the globe, captured the interest of new clients and been able to directly connect – and thank – people who only knew me previously through stores.” Lia’s account is a showcase for the aesthetics, colors, designers, art and nature she likes, and she has started using Instagram Stories to keep followers abreast of what she’s working on. What advice would she give to other businesses considering an account on Instagram? “Be coherent with your philosophy and your brand to express who you really are,” she says. “By doing so, Instagram has helped me forge an invaluable personal connection to my trade.” Photo by @liadigregoriojewellery

Una publicación compartida de Express Your Business’ Story (@instagramforbusiness) el 17 de Oct de 2017 a la(s) 8:54 PDT

Aquí te dejamos algunos puntos que debes considerar al abrir tu Instagram Empresarial:

Conoce a tu audiencia

Una de las ventajas de tener este tipo de cuentas, es que con cada foto que subas, sabrás mejor los resultados que obtienes, es decir, con ello se generan estadísticas que te ayudarán a conocer mejor tu audiencia, como el número de impresiones y clicks a los contenidos que publicas, rango de edad, de dónde te están siguiendo y su género. Es de suma importancia conocer todos esos datos para guiar mejor tu estrategia.

Contenido diversificado

La calidad de contenido siempre será un punto muy importante a la hora de generarlo, y con ello no te decimos que debes ser un fotógrafo profesional, pero sí cuidar muchos aspectos que puedan ayudarte a crear una interacción de valor con tus seguidores.

Puedes apoyarte con frases, ideas o tips, puedes incluir videos, publicar fotos tomadas por tus seguidores, etcétera.

No existe un límite a la hora de generar contenido de valor, recuerda que lo único que no puedes es ser aburrido. Piensa en todo lo que le puede servir a tu audiencia y que esté relacionado con lo que tú haces o vendes y con los intereses de los seguidores.

“My story is about possibility,” says Juliana Amorim of Sao Paolo-based company Ju Amora (@ateliejuamora). “I want people to know that a dreamer transformed a piece of furniture through the act of painting – that this is not ‘just’ a stool.” Juliana Amorim started her company, Ju Amora, after being inspired by a Modigliani quote she saw at Peré Lachaise Cemetery in Paris: “Your real duty is to save your dream.” Based in her native Sao Paulo, her company sells handcrafted stools made from eco-friendly wood utilizing a variety of techniques. Juliana, who describes her account aesthetic as “tropical-urban-vintage,” relies on Instagram for 70% of her sales. “Instagram provides the opportunity to communicate more easily with customers and present my products and my process to a larger number of people. It’s not always possible to express “the human heat” in an online store. Instagram provides this instant exchange with my audience.” What advice would she give other brand who want to start an account? “The dynamics of Instagram is provided by the images,” she says. “Always have images within your account that are consistent with the story you want to tell. Be honest and ask yourself, ‘Would you like to see this?’ I think that’s a good way to go.”

Una publicación compartida de Express Your Business’ Story (@instagramforbusiness) el 7 de Jun de 2017 a la(s) 1:43 PDT

Publicidad de Facebook en Instagram.

Al tener una cuenta empresarial y hacer un anuncio en Facebook, también tienes la oportunidad de que ese anuncio aparezca en los usuarios de Instagram, siempre y cuando tengan el perfil que estás buscando para es campaña o anuncio.

“I really enjoy the Hyperlapse feature because I love the way the video stabilizes and how clean the shots are,” says Nicholas Jimenez, Creative Director of Vintage Electric Bikes (@vintageelectric). “You can shrink 15 minutes of shooting down to one minute.” Learn how Vintage Electric creates videos using Hyperlapse. And get tips and inspiration for your business. Full blog link in bio.

Una publicación compartida de Express Your Business’ Story (@instagramforbusiness) el 23 de Feb de 2017 a la(s) 11:17 PST

Interacción con tus seguidores.

Existen distintas formas de interactuar con tus seguidores, una forma es Instagram Stories, que además de nutrir tu cuenta, podrás dar a conocer cosas interesantes de tu marca, producto, que conectes historias con tu audiencia, que generes y les compartas conocimiento y sobre todo, que interactúes con ellos y que escuches lo que les ayuda, lo que no les gusta (o sí) y lo que esperan de ti.

“Our brand is travel,” says Josh Moore of Res Ipsa (@resipsausa), who founded the company with partner Odini Gogo. “We are inspired by our travels to great cities around the world. Each product is designed for the sophisticated traveler as a personal reflection of character and style.” Res Ipsa is the destination for premium handmade travel leisure goods, such as the one-of-a-kind kilim shoes that have become the company’s hallmark. The company prides itself on sourcing the most interesting materials for its products, infusing Old World manufacturing with rich cultural heritage and contemporary design. “With our Instagram account, we strive to show people what #OurBrandIsTravel means visually,” says Josh. “Seeing our customers tag us in photographs where they’re wearing and enjoying our products is immensely gratifying. In our former careers we were attorneys, so it’s great to be able to make people happy for a living.” Josh credits Instagram with driving more traffic to the Res Ipsa site than any other source. So what advice would he give other new companies using Instagram to forge a dialogue with consumers? “People are hardwired for narratives, and they connect to stories. Each picture you post should be a part of a bigger continuing story. We always ask ourselves, ‘What story are we trying to tell?’ ” Photo by @resipsausa

Una publicación compartida de Express Your Business’ Story (@instagramforbusiness) el 30 de Ago de 2016 a la(s) 10:55 PDT